#consumer engagement

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#consumer-engagement
The Drum
2 days ago
Marketing

Inside a campaign using Indians' dark fantasies to make cookies irresistable

Using Bollywood star Shah Rukh Khan helped Dark Fantasy increase market penetration and consumer engagement by tapping into Indian cultural storytelling and mythology. [ more ]
Inc.com
4 days ago
Marketing

British Airways: A Lesson in Marketing

Direct ROI in marketing efforts often overlooks the broader purpose of branding and customer engagement. [ more ]
The Drum
4 days ago
Marketing

The most-effective retail ads and what makes them work

Retail ads should convey a rational message with clarity and longevity to be engaging and impactful. Successful retail ads use product demonstrations for better results. [ more ]
MarTech
1 week ago
Marketing

The autonomous marketing revolution: Navigating the new frontier of brand engagement | MarTech

AI and big data are revolutionizing marketing by providing autonomous engines for personalized consumer engagement. [ more ]
Podcaster News
2 weeks ago
Podcast

Podcast Revenue Growth Slowed in 2023, According to IAB's U.S. Podcast Advertising Study - Podcaster News

Podcast advertising revenue faced challenges affecting mid-tier companies, but overall growth is projected to return to double-digit numbers by 2026. [ more ]
Digiday
2 weeks ago
Artificial intelligence

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

Media companies are increasingly striking AI licensing deals for content creation and consumer engagement. [ more ]
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Exchangewire
5 months ago
Marketing tech

Seedtag Study Shows Cost-of-Living Crisis Hasn't Chilled Consumer Attitudes Towards Sustainability - ExchangeWire.com

Christmas content is 2.6 times more likely to focus on sustainability topics than general content.
Consumer interest in Christmas shopping is high for artisan markets, alcohol, and online shopping. [ more ]
The Drum
6 months ago
Marketing

Yeti on how setting out the perfect year ahead is bolstering brand engagement

Yeti's Year in Preview campaign, aimed at building consumer engagement online, won the UX Award at The Drum Awards for Digital Industries.
The Year in Preview tool created a personalized 2023 calendar with over 130 outdoor events and activities based on user preferences. [ more ]
Forbes
6 months ago
Marketing

Firms That Use Video Content To Drive Engagement And Business Results

Companies are shifting resources towards video as a means to engage and interest consumers.
Examples include TripAdvisor's shift towards online videos and television advertisements and fashion brands like Asos and Chanel using video to give a live catwalk-like experience of their clothing lines. [ more ]
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